TV commercials sometimes don't suck

In this age of hi-speed whozits and wireless hoo-ha's, it's getting harder and harder to get people to watch TV commercials.  I dreamt of a day when I would be able to fast-forward commercials, and now that it's here, I yearn for the marketing rape that used to round out the live TV experience so well...

Every now and then a commercial spot comes along that transcends the internet/TV divide.  You witness these and your ass is glued for 30 seconds.
Here is one for New York Pizza, keeping in mind this is from Europe, where they don't have MPAA censorship from whining pussies crying in their momma's pillows whenever they hear the fuck word or see a woman's nipple.



Canadian ads aren't so bad, and in between 'A Part of Our Heritage' spot and a commercial for Molson Ex, there might be a little gem...
I liked this Globe and Mail spot because its effective and non-threatening like other newspaper commercials.  Just makes you want to read a copy of the Globe, drink some chai tea and watch the squirrels.



I've always liked this spot for British Airways... it feels epic with that music playing and it has that great airplane whooshing sound at the end of it.  All good ads have that sound at the end.



One day there won't be any more ads as we know them, and they will be embedded into the shows and movies themselves.  All I know is the most effective marketing for Diet Coke was having George drink one on Seinfeld when he eats the spicy kung pao chicken.  Whenever the spicy is too much I reach for the Diet Coke.  George likes his chicken spicy.

See below: another classic example